Market development
Understanding the market, identifying opportunities and establishing a local commercial presence.
About SMOG
A sales and marketing company built for technology businesses.
SMOG CO. Ltd. is a technology-focused sales and marketing company helping software and technology businesses expand into new markets and accelerate commercial growth.
Capabilities
Three functions, one commercial engine
Marketing
Positioning technology products, generating awareness, creating campaigns and developing qualified leads.
Sales
Prospecting, presentations, demonstrations, negotiations, customer acquisition and commercial relationship management.
Our technology partner model
We don't just market technology. We help sell it.
SMOG works with technology companies to create a complete commercial pathway from market opportunity to customer acquisition.
- Market
- Position
- Promote
- Prospect
- Demonstrate
- Convert
- Grow
Why SMOG
Marketing and sales, held to a revenue standard.
Technology understanding
We understand software as a business product, not simply as something to advertise.
Sales driven
Our objective is not impressions or followers. It is qualified opportunities and revenue.
Market focused
We help technology companies understand and access markets where they want to grow.
End-to-end commercial support
Marketing and sales work together instead of operating as separate functions.
Performance oriented
Our focus is measurable commercial outcomes.
Industries