What we do
Six capabilities that carry a product from market opportunity to revenue.
Each capability works on its own. Together they form a single commercial engine — market understanding at one end, signed customers and recurring revenue at the other.
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01
Market entry
Technology market entry
Structured market-entry, positioning and business-development strategy for new geographic and industry markets — so a product arrives with a plan rather than an experiment.
- Market sizing, segmentation and competitor mapping
- Entry model and route-to-market selection
- Pricing and commercial-model guidance
- Local commercial presence and first-customer plan
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02
Sales
B2B software sales
The full commercial cycle, from identifying the right prospect through demonstration and negotiation to a signed agreement.
- Prospect identification and qualification
- Discovery calls and product demonstrations
- Proposals, commercial negotiation and close
- Pipeline reporting against agreed targets
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03
Pipeline
Lead generation
Targeted B2B outreach, digital marketing and direct business development that produces qualified conversations — not impressions.
- Ideal-customer definition and target lists
- Outbound email, telephone and LinkedIn programmes
- Inbound campaigns and landing-page funnels
- Qualification criteria and handover to sales
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04
Marketing
Product marketing
Complex technology translated into clear business value, in the language the buyer already uses.
- Positioning, messaging and value proposition
- Sales collateral, decks and product one-pagers
- Case studies and proof material
- Website, campaign and launch content
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05
Channel
Channel & business development
Partners, distributors and institutional opportunities that accelerate penetration well beyond what a direct team can reach alone.
- Partner and distributor identification
- Commercial terms and partner agreements
- Partner enablement and joint propositions
- Institutional and tender opportunities
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06
Representation
Sales representation
SMOG acts as commercial representative for selected technology products within agreed markets — carrying the product to market under a defined mandate, with agreed targets and reporting.
- Defined territory and product mandate
- SMOG as the local commercial face of the product
- Agreed targets, reporting and review cadence
- Customer relationships managed end to end
How an engagement runs
One pathway, from first conversation to recurring revenue.
We start by understanding the technology and the commercial proposition, then work forward through the same sequence on every engagement.
- Market
- Position
- Promote
- Prospect
- Demonstrate
- Convert
- Grow
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01
Understand
The technology, customer problem and commercial proposition.
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02
Position
Market positioning, messaging and value proposition.
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03
Reach
The right prospects and business opportunities, engaged.
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04
Convert
Demonstrations, negotiations and commercial conversion.
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05
Grow
Ongoing customer and market opportunity for recurring revenue.
Industries
Where we take technology to market
Not sure which of the six you need?
Most engagements start with one capability and grow into several. Tell us about the product and the market, and we'll tell you where we would start.